CooperSurgical

Evident transformed CooperSurgical’s IVF platform experience with a validated and intuitive biopsy process. As a result of our design-led thinking and comprehensive user testing process, the platform is now used in clinical procedures globally. 

Although Cooper Surgical have a breadth of experience with bringing products to the fertility market, they were looking for a partner whose intrinsic human-centred approach to complex digital products would help them create the first digital biopsy tracking for clinics and IVF patients.

“Undertaking an assisted fertility treatment is an incredibly emotional and important choice for couples. Every moment throughout the process is personal and precious. I believe there is an opportunity to create an extraordinary human-centred digital product that gives couples reassurance and support throughout the process whilst providing clinics with a simple and safe digital environment for tracking embryo biopsy.”

– Tom Gamblin, Director of Product Innovation

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