Consumer

Cooper Surgical

Creating the world’s first embryo biopsy tracking process for fertility clinics

Cooper Surgical have always carved the innovation pathway in fertility healthcare. They came to us with a critical and ground-breaking idea to create the world’s first digital biopsy tracking process.

Although Cooper Surgical have a breadth of experience with bringing products to the fertility market, they were looking for a partner whose intrinsic human-centred approach to complex digital products would help them create the first digital biopsy tracking for clinics and IVF patients.

“Undertaking an assisted fertility treatment is an incredibly emotional and important choice for couples. Every moment throughout the process is personal and precious. I believe there is an opportunity to create an extraordinary human-centred digital product that gives couples reassurance and support throughout the process whilst providing clinics with a simple and safe digital environment for tracking embryo biopsy.”

– Tom Gamblin, Director of Product Innovation

HIGHLIGHTS
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THE CHALLENGE

How do we create safe and accurate embryonic biopsy tracking?

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OUR STRATEGIC APPROACH

Understanding the clinic environment and behaviour of clinic specialists

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THE CHALLENGE

Designing and delivering an implementation-ready digital product

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THE CHALLENGE

Seamless customer adoption and progressive transformation roadmap for future product development and enhancements

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Redefining IVF digital biopsy tracking

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