The ‘Just walk out’ shopping experience by Amazon Go could be the next revolutionary innovation in physical shopping.
“What would shopping look like if you could walk into a store, grab what you want, and just go?”
Amazon have been a dominating factor in the online shopping industry for as long as many can remember, and there have been persistent rumours that the online giant would be venturing in to the physical store environment; when in December they released their machine learning and artificial intelligence technology in the first AmazonGo supermarket.
It will be exciting to see how this technology is developed and utilised in the near future but this could be a huge step towards a more experience orientated world with regards to integrating current technology in to people’s day to day lives. Whilst it could be said that within the technology industry, there are companies and start ups trying to tackle the aspects of people’s everyday needs; this could be seen as a very prominent move by Amazon to integrate and monopolise the supermarket retail industry using their seemingly ever advancing technology.