PAIND
Chronic pain. Rethought, reduced, revolutionised.
Digital Strategy
Product Design
Data and User Insight Research
Chronic pain is more than just physical discomfort—it deeply affects mental well-being, social connections, and overall quality of life. Traditional pain management approaches often fail to address the full spectrum of challenges that chronic pain sufferers face.
Enter PAIND, a flexible, human-centred digital product designed to empower individuals to take control of their pain journey. Built on the principles of personalisation, psychological support, and progressive goal-setting, PAIND aims to provide more than symptom relief—it offers a pathway to long-term resilience and well-being.
The challenge
Chronic pain is more than just physical discomfort—it impacts mental health, social interactions, and overall quality of life. Traditional pain management often overlooks these broader challenges, leaving sufferers feeling unsupported.
PAIND's founder, drawing from personal experience, envisioned a holistic, human-centred digital tool that would empower individuals to proactively manage their pain.
However, several key challenges stood in the way of bringing this vision to life:
Personalisation & flexibility
Pain experiences vary widely. The solution needed to adapt to different pain durations, severity levels, and individual goals.
User engagement & motivation
Managing chronic pain can feel stagnant, discouraging progress. A system was needed to help users track small wins and stay engaged
Holistic approach
The solution needed to go beyond symptom management, integrating psychological, social, and medical support.
Investment readiness
To move forward, the concept needed validation—proving it was feasible, scalable, and impactful enough to attract funding.
The approach
A human-centred, data-driven strategy.
To bring PAIND’s vision to life, we structured a focused, eight-week proof-of-concept sprint designed to validate the idea, refine core functionalities, and ensure investor readiness.
Through deep collaboration and research, we defined five foundational elements that would shape PAIND's approach to chronic pain management:
Five pillars of recovery-led functionality
Data
Insights to track progress and personalise recommendations.
Body
Encouraging movement and physical well-being.
Mind
Addressing mental health challenges like anxiety and depression.
Medical
Helping users navigate treatments and medical guidance.
Social
Building connections to reduce isolation and increase support.
2 WEEKS
Discovery & research
Deep dive into chronic pain challenges, user needs, and market gaps to ensure PAIND’s approach is grounded in real-world insights.
Stakeholder & founder workshops
User research & pain points mapping
Competitive landscape analysis
Defining the five pillars – Establishing core functionalities
2 WEEKS
Testing & refinement
Create an initial prototype to test the feasibility of key functionalities and user experience.
Wireframing & UX design
Personalisation strategy
Early technical validation
Concept testing with users
2 WEEKS
Discovery workshops
Gather real-world feedback and refine PAIND’s user experience based on data-driven insights.
User testing sessions
Data-driven iteration
Finalising reward & engagement features
Investor narrative development
2 WEEKS
Investment roadmap planning
Ensure PAIND is positioned for investment and future development.
Final product refinements
Go-to-Market roadmap
Investment & funding strategy
Stakeholder & investor presentations
"This phase of work was imperative for us to obtain investment in PAIND, Evident provided me with a structured process for distilling my thoughts and vision through their workshops and took my early-stage idea into a tangible product that has now entered medical trials"
Charles Balcombe
Founder
